Out of the entire read of “The Vignelli Canon” I have to say that one of the first concepts stood out to me the most. As I was reading the Pragmatics section, I couldn’t help but think to myself how true it was.
Vignelli states that “Whatever we do, if not understood, fails to communicate and is wasted effort”. This resonates very closely to my interpretations of artworks and designs. Whenever I visit a museum, stumble across a piece of work on the side of the street, or just scroll through my Facebook, I always sit for a moment to look. My first thought is always to determine what exactly the picture/art is trying to convey.
I guess you could say that I’m not a huge fan of the abstract art concept. Whenever I look at something abstract I really don’t seem to ever connect with it. For example, I found this picture of geometric shapes. I find that this is a very pretty picture and must have taken a ton of work to design something this complex, I still do not feel anything when I go to look at it. Why is that? I just don’t see anything between the lines. It’s just a bunch of shapes to me. Now I’m not saying that just because I don’t think it has meaning doesn’t mean that it doesn’t period. It might bring a large message to the board, that I just fail to see.
I suppose that I’m a bigger fan of artwork that really hits you in the face. Where you have to go WOW that really says something. I thought that this photo is a really great example of that. What I see in the picture, is a person drinking, who probably has done it a lot before. Once they finish this bottle, the anchor will release so that the hook on the end will reach down to their throat. In simpler terms, the more they keep drinking more alcohol, the more “hooked” they become on it.
I find that artwork with messages such as these really enforce what Vignelli states in the Pragmatics section of the Canon. If any design isn’t powerful enough to communicate a message, then what good is it for?